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Randy Bush CEO LakeAir

I believe in a hands-on approach to just about everything.  I answer just about every customer-related phone call and email. I like talking to people. My wife says, ‘I’d strike up a conversation with a wall. ‘ The fact is, I want to communicate with people. Over the last 10 years, I have had the privilege of speaking with people with different needs regarding their indoor air quality. You, the visitor of the LakeAir website, the person who calls 800-558-9436, and the hundreds of people who have emailed me at [email protected] have helped me create a line of air purifiers that meets your needs. Through you, I have learned what is essential to home and business owners across America.  

This website is written to answer the questions you have. I present the products for sale that clean the air in your homes. I introduce products that help you protect your employees and visitors to your business. The website answers your questions about the need for clean air in your life. I am asking you to keep on asking me these important questions. It is through interacting with you that the LakeAir brand grows and improves.  Tell me your problems, and I will continue to craft an answer through our website and products.

How I got here ( the face and voice of LakeAir)

I started working in air purification in 2011.  My first project for LakeAir was an outside contractor photographing the products and updating the company website. From there, I was asked to head up the customer service branch of the company. This assignment started me down the path to understanding the LakeAir customers’ wants and needs.  My growth in air purification knowledge really began when I took ownership of the LakeAir brand in 2016. The task of improving the LakAir brand became my full-time job. 

I’ve spent the last decade preserving that legacy while modernizing the engineering behind every unit we make. I don’t outsource the design work — I’m the one who sketches the parts, tests the prototypes, studies the airflow curves, and solves the problems that customers bring me every day.I have re-engineered most of the legacy products. My engineering focus has been on energy efficiency, increased airflow, and noise reduction.

When Covid-19 struck, I was contacted by representatives from Homeland Security who asked me to develop a hybrid air-purification system for a U.S. Naval veterans facility. They needed a unit that combined True HEPA filtration with UVC germicidal technology — something durable, effective, and built in America. I designed the system myself, and LakeAir supplied more than fifty units to the Navy for that project.

That assignment pushed me deeper into the engineering side of air purification. I began studying airflow mechanics, filter pressure resistance, particulate behavior, and sterilization methods with a seriousness I hadn’t needed before. I attended ASHRAE-sponsored training and events, and I continued learning about the technical standards and real-world performance requirements that shape modern indoor air quality. That period marked the beginning of my transition from simply building products to truly engineering them.

Customers expressed a need for more odor and VOC control. In response to the consumer demand, I designed no less than 17 new odor-absorbing filters. These included different levels of odor control, odor specificity, and sizes.  As the country started to embrace the use of cannabis I found a product that was particularly good at adsorbing cannabis odor. From there, we developed our own specialized odor-absorbing media, enabling us to solve better the problems like smoke odor, cannabis terpenes, formaldehyde, benzene, and a host of others that businesses face in VOC Extraction. 

As of the fall of 2025, I have created 6 new smoke-eater/air-purification models. Consumer needs and industry trends have driven each new model. LakeAir is the first manufacturer to add Bluetooth and Wifi connectivity. The search to find a platform that could be used universally across the globe was no simple task.  This connectivity allows more precise control of airflow and noise mitigation. The connectivity also allows the air purification equipment to respond at a higher level to common monitors such as VOC and 2.5 monitors.  

Over the past two years alone, I’ve helped more than a hundred cigar lounges, hookah establishments, casinos, and hospitality venues across the country develop code-compliant ventilation plans. Some of these projects were small; others were large enough to require coordination with building inspectors, engineers, township boards, or casino facilities departments. Whether the job involved a single lounge or a multi-million-dollar resort, the goal was the same: clean air that protects workers and creates a better experience for everyone.

Randolph Bush Testifying on Senate Bill AB-211
Randolph Bush testifying on Senate Bill AB-211

That work eventually led to the Wisconsin Legislature. In 2025, I was invited to testify before both the State Assembly and State Senate on Assembly Bill 211. During the hearing, Rep. Gustafson referred technical questions to me, identifying me as “the expert” responsible for explaining how air-filtration, ventilation, and ASHRAE/IMC building-code standards apply to smoking establishments. I served as the only technical expert witness supporting the bill.

If you have a question, feel free to ask. Please feel free to reach out to me by phone; you can talk directly to me on our chat line. My email is [email protected]. Whether you need to know about MERV or what a Class 4 cleanroom is, just ask. We don’t make things up, we find the answers and share them with you, our visitors and friends.